Say Hello to our #FabFour
Why Fruit IQ?
Fruit IQ isn’t just a snack; it’s a story of hope, triumph, and success.
What started four generations ago in Lebanon would eventually define an American success story. With a love for Amardeen, a traditional Lebanese snack, the father-and-son duo of George and Joseph would soon introduce New York City to Joray, the original fruit roll — refining the recipe for years to come.
Today, Fruit IQ rolls are USDA Certified Organic with no purées and concentrates — preserving flavor while remaining true to its purpose. For they are made by nature, rolled by us.
Zero Added Sugar
Vegan by
Design
Certified Organic
Good Source of Fiber
Cold Pressed Food
They’re deliciously smart!
Every Fruit IQ Fruit Roll is just five simple ingredients. (Six, tops.) Even the so-called “healthy” brands still use starches and thickeners to make their fruit snacks. But not Fruit IQ. We use organic apple fiber for individually rolled, perfectly peelable Fruit Rolls that are more than delicious.
